Here’s what you’ll learn:
- What are marketing tools?
- What are the best marketing tools?
- What are the tools used in digital marketing?
What are Marketing Tools?
Before we delve into the range of marketing tools that we recommend and use on a weekly basis, we should probably explain what marketing tools are!
Marketing tools are resources that make marketing (and any industry for that matter!) professionals’ jobs easier and more efficient.
Much like having a brilliant team around you to enable your business to thrive, we know how important it is to have a selection of tools under your belt to make your job that bit less complicated and more coherent.
There are a lot of different marketing tools out there. It can be tough to figure out which ones are the best for your business. In this post, we’ll share some of our favourite tools that we think will help your business grow and add to your toolkit.
As a marketing agency that has been running for over 9 years, we have learnt the best tools (the hard way!) to ensure every part of the business is running smoothly and now we want to share those tools and websites with you! Even better is that the majority of the tools below are completely free. We love a freebie!
So, What Tools do Marketers use?
First up is Asana, the website is a project and task management tool that helps business owners and professionals to manage their projects and tasks and collaborate with team members. Much like most of the tools we are describing, Asana can be used from anywhere, on any device.
What are the benefits? Track the progress of tasks and projects, attach files to tasks and share them with other people.
Is it free? Asana is free to use for up to 15 people, perfect for a small team.
2. Google Drive
Now this may seem like an obvious one but Google Drive has been invaluable here at Proven Concept. It is a brilliant tool and team members can easily save files, share documents with one another, make edits and work collaboratively. Google Drive is a useful tool to remember and use for any type of business, no matter how big or small. Google Docs includes word documents, Excel spreadsheets, PowerPoint, forms and more.
What are the benefits? Google Drive is extremely easy to use, documents are saved automatically and you don’t need to download any software.
Is it free? Yes but there is a storage capacity and if you want more space, you have to pay a monthly fee.
Trello is a project management tool that helps you organise your ideas, tasks, and to-dos in one place. You can create boards for different projects, and then add cards to the boards with all of the information you need about that project. Trello provides a variety of templates that users can use to create tasks and projects quickly and easily.
What are the benefits? Trello is easy to use, very efficient and can be used anywhere in the world (providing an internet connection!).
Is it free? Trello is free but there are paid options for more advanced tools.
Social Media Tools
Buffer is a brilliant tool that allows you to schedule social media posts very easily. It also provides analytics to help you measure the success of your posts. Many marketing experts use this tool to schedule posts on Twitter, Facebook, LinkedIn, Pinterest, Instagram and Tumblr.
Buffer is our go-to for posting all of our social media content so you can rest assured that it really is tried and tested!
What are the benefits? Measuring capabilities and tips on how to improve marketing strategies.
Is it free? Yes but there are paid options for over a certain amount of social channels.
If you enjoy creating graphics and images for your business then Canva is the place for you! Canva has endless templates to work with to keep your brand consistent, from Facebook headers, invites, business presentations and infographics. There are very helpful video tutorials to help you understand how to use the different tools. Canva has it all!
What are the benefits? Countless templates, ability to express your creativity and it’s super easy to share your marketing graphics with others by simply sharing the link.
Is it free? Canva is free but there are paid options for premium tools.
Unsplash, which is a website that provides users with high-quality, royalty-free images. A great place to find images for social media, presentations and more, use the search bar to find an image to match a particular topic, time of year and anything you can think of! Unsplash has over 500,000 photos in its library and receives over 250,000 new submissions each month.
What are the benefits? Free images for all.
Is it free? Yes!
Time Saving Tools
Grammarly helps users write more effectively by checking their grammar and spelling. You can install this on your device and it will automatically assist you with writing on countless websites and apps. Grammarly will not just save effort but your valuable time.
What are the benefits? Improved communication and a real time saver.
Is it free? Grammarly is completely free.
Toggl is a time tracking app that helps you measure the amount of time you spend on specific tasks. This can be helpful for budgeting and billing purposes, or simply to help you become more productive, great for remote employees and businesses.
What are the benefits? Enables productivity and very user-friendly.
Is it free? For up to 5 members, yes.
Next up is Ask the Public, which is a free online tool that crowdsources questions from the public. It can be used to find out what people are interested in, get insights into customer needs and wants, and generate content ideas. Marketers can simply type in a keyword or phrase to get started, and then browse through the results to find interesting questions and insights.
Ask the Public can be especially helpful for small business owners who want to get a sense of what the public thinks about their product or service before they launch it.
What are the benefits? Gain insights from the public on any topic.
Is it free? Free but there are paid options for unlimited searches.
Do you want to know what content is performing best for a certain topic or competitor? BuzzSumo has you covered. It’s a great tool for content research and identifying influencers to partner with.
BuzzSumo’s free version gives users access to certain statistics such as number of Facebook likes, Twitter and LinkedIn shares for each link along with a breakdown of top performing posts by social channel.
What are the benefits? Daily reports of trending stories, information on your competitors best-performing content.
Is it free? BuzzSumo has a free 30-day trial.
Google Keyword Planner is a tool within Google Ads that helps users research keywords for their marketing campaigns. It provides data on how many people are searching for a particular keyword, as well as information on the competition level and suggested bid prices.
This information can help users create successful marketing campaigns that meet the needs of their target audience.
What are the benefits? Helps to understand what people are searching for online and suggested bid prices.
Is it free? Google’s Keyword Planner is free but you will need a Google Ads account.
12. Google Trends
Google Trends is a search-based data tool that allows users to see how often a keyword or phrase has been searched over time. The results show related searches and can be sorted by category, region of the world, date, etc. Google Trends can help users track the success of their marketing campaigns by comparing the relative popularity of different keywords over time.
What are the benefits? Find potential opportunities and save time.
Is it free? Google Trends is free.
UberSuggest is a free keyword research tool that can help you find the best keywords for your website. It will provide you with numbers and data to make it easy for you to decide what topics or key phrases are worth pursuing and which ones should be put aside. UberSuggest is a free Google Chrome extension.
What are the benefits? Ideas for marketing campaigns and identify potential customers.
Is it free? Yes.
Now this tool isn’t a specific website or app but instead a fantastic source idea to use for finding inspiration, researching for a particular campaign or to simply brush up on your PPC and Digital Marketing knowledge. Blogs are also a great way to stay up-to-date on the latest trends and techniques in the industry. A few examples of blog websites we enjoy keeping up-to-date with are: Google Ads Blog, Wordstream, Search Engine Land and PPC Hero.
What are the benefits? A wealth of inspiration and knowledge.
Is it free? The websites listed are free, as are most blog websites.
Really Good Emails is a great resource for finding inspiration, learning about the latest trends, and getting tips on how to create beautiful and effective emails. They also have a blog where they share their insights on all things email-related. If you're looking for some fresh ideas or need help with your next email design project, you should definitely check them out.
What are the benefits? Find new creativity and inspiration.
Is it free? Really Good Emails is absolutely free.
We really hope that the information in this blog post has inspired you to add to your own toolkit and help you to do your job even better. As we said earlier, there are a variety of tools out there and it can be difficult knowing which ones will work best for you. The good news is that many of these services come with free trials or demos so if one doesn’t suit you then move on and find another!
Let us know what your favourite marketing tool is by leaving a comment below. We would also love to know if there are any tools not listed that are a must for your business and day-to-day life.
As technology continues to evolve, new opportunities arise all the time! We will be sure to update this blog post as and when new beneficial tools come to our attention.
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