20 Types Of Email Marketing To Ramp Up Your Company Profits
Any business owner knows that one of the keys to success is finding ways to reach new potential customers.
Traditional marketing methods like print ads and television commercials can be expensive and not always effective.
Email and digital marketing is a great alternative that allows you to target your outreach efforts to a specific audience and an email marketing strategy is a must for a business of any size.
Additionally, email marketing campaigns are relatively inexpensive and easy to set up, making it an ideal solution for businesses of all sizes. Email marketing is one of the most effective tools to connect with your readers (email list), increase revenue and ultimately help to grow your business, all through digital formats. But with a large number of different types of email marketing campaigns to choose from, it can be difficult to know where to start.
What Is An Email Marketing Campaign?
Email marketing is a form of direct marketing strategy that uses email to promote commercial messages. Email marketing can be used to build trust and relationships with customers, promote new products, or generate leads.
Email marketing is an important part of any business’s marketing strategy (including small businesses). It allows you to reach a large audience (via an email list) at a relatively low cost and can help you build relationships with your consumers. Continue reading for 20 of the most effective email marketing campaigns to ramp up your company profits, along with the benefits of email marketing and marketing tools to help you stand out from the crowd. Let’s get started!
#1: Targeted Outreach (Email Lead Generation)
What Is Targeted Outreach?
Targeted outreach (also known as email lead generation) is a type of email marketing campaign in which businesses write personalised messages to an email list of a targeted group of consumers. The purpose of targeted outreach email marketing campaigns is to increase sales and profits by reaching out to consumers who are likely to be interested in the product or service being offered. This could involve sending special offers to groups of consumers based on their location, age, or even buying history. As with any of these types of effective email marketing types, ensure you always include an unsubscribe link and test (also known as a/b testing) subject line varieties.
Example Of Targeted Outreach:
If a business were to identify their ideal customer and then make a list of where those types of customers spend their time online. The company would then write content that is relevant to their ideal consumers and share that content where their ideal readers are spending their time online.
What Are The Advantages Of Targeted Outreach?
- Email marketing campaigns in this format allows you to target specific groups of people who are more likely to have interest in your product or service.
- Using this type of successful email marketing means that personalised messages are more likely to be opened and read than generic messages, especially if they include calls to action.
- Targeted outreach email campaigns can help you build relationships with potential consumers, fostering customer loyalty and repeat business.
What Are The Disadvantages Of Targeted Outreach?
- Targeted outreach email campaigns can be time-consuming, as it requires research to identify potential consumers (and putting together the email list) and write personalised messages.
- If not done correctly, targeted emails can come across as pushy or sales-y, which could turn off potential consumers, thus potentially ending up as spam. In turn, increasing your unsubscribe rate and decreasing your open rates.
Our Top Tip:
- Don’t forget to personalise your email marketing messaging!
#2: Welcome Emails
What Are Welcome Emails?
Sending an introduction email to new email subscribers is a great idea, it’s a way to start building a relationship with them as they provide information that is of value to subscribers and make them feel appreciated.
There are a number of different examples of a greeting email, you can introduce your brand, explain what you do, and give new subscribers a taste of what they can expect from your company. In addition, this type of email marketing campaign helps to build trust and relationships with new subscribers, making them more likely to become loyal and long-term consumers.
Example Of a Welcome Email:
“We are so excited to have you as a new subscriber. As a subscriber, you will receive valuable (free) information about our offering. We appreciate your business and look forward to serving you in the future.”
What Are The Advantages Of Welcome Emails?
- Most people recognise the value of a good greeting email in their inbox. After all, it’s an opportunity to make a great first impression on a new customer.
- The email can include images, special offers and discounts (a call to action) for subscribers, which can help to increase purchases.
A greeting email helps to set the tone for future interactions. Additionally, always ensure that you test subject line varieties.
What Are The Disadvantages Of Welcome Emails?
- If you send emails of this type too many times in a short period of time, it can be easy to overwhelm your email list and cause them to unsubscribe from your marketing list.
- A greeting email must be well-designed, if not, it can reflect poorly on your brand and give subscribers a bad first impression. In turn, this could end up as spam.
Our Top Tip:
- Your email marketing campaigns should focus on making a personal connection with your subscribers. The best way to do this is to use language that’s friendly and relatable.
#3: Lead Nurture Emails
What Are Lead Nurture Emails?
Keeping in touch with leads through regular emails can help turn them into customers. This is where lead nurture emails come in, these are where organisations send targeted content to a subscribers’ inbox at different stages of the buyer’s journey in an attempt to move them further down the sales funnel.
Many firms use this kind of email marketing campaign as a way to increase their profits because they provide a way to stay in front of potential consumers, build relationships, and establish trust. Lead nurture email campaigns are focused on building a relationship over time, rather than making a quick sale.
When done correctly, lead nurture emails can be extremely effective tools to increase your company’s bottom line. In fact, this type of email marketing campaign can generate 50% more sales-ready leads at a 33% lower cost-per-lead than traditional outbound lead generation methods.
Example Of Lead Nurture Emails:
This might involve sending a number of emails over a period of several weeks, with each email providing more information about a particular product or service. Regularly send emails to your email list to keep your subscribers engaged. The goal of this type of campaign is to slowly build interest in the product or service over time, eventually leading to a sale.
What Are The Advantages Of Lead Nurture Emails?
Lead nurture email campaigns help keep your brand top-of-mind with your leads, even if they’re not ready to buy right away. By staying in touch and providing valuable digital content, you’ll be the first brand they think of when they are ready to buy.
This type of campaign enables you to write and send helpful, educational content, you can build trust and credibility with your leads. They’ll see you as a valuable and trusted resource, rather than just an organisation trying to sell them something.
What Are The Disadvantages Of Lead Nurture Emails?
- If a lead does not engage with the email content, it is possible that they will become less interested in the product or service being promoted. In turn, this could lead to being spam and an increase in your unsubscribe rate. Monitor your stats along the way and make any changes to the campaign, where necessary.
Our Top Tip:
- Keep your content interesting, useful and engaging. You want your readers to look forward to receiving your emails, not dread them!
#4: Email Newsletters
What Are Email Newsletters?
Sending regular email newsletters is a great way to keep your subscribers up-to-date on what’s new. This can help to increase brand awareness and encourage repeat sales. Furthermore, an email marketing campaign of this variety provide an opportunity to upsell or cross-sell related products and services. By including links to your website or online shop, you can drive traffic and generate purchases. In sum, email newsletters are an effective way to promote your organisation and are an essential tool for any company looking to increase its profits.
According to a study by the Direct Marketing Association, email newsletters have an average ROI of 122%, which means for every $1 spent on email newsletters, you can expect to see a return of $1.22. That’s a pretty good return on investment!
Example Of Email Newsletters:
An update about a new product or offering, information about a sale or promotion, or an industry-related article, including images are a great way to showcase your offering. Email newsletters can be sent to your email list on a regular basis, such as weekly or monthly, or they can be sent sporadically as needed.
What Are The Advantages Of Email Newsletters?
Email newsletters allow you to share announcements, new products, special offers, and other important information with your subscribers in a concise and effective format. These are especially enticing if the reader is reminded of all the free content they’re receiving.
They are a relatively easy and affordable email campaign type to create and send, making them a great marketing tool for businesses of all sizes.
What Are The Disadvantages Of Email Newsletters?
Subscribers can unsubscribe from your email newsletter at any time, which can make it difficult to maintain a consistent audience.
Email newsletters are often seen as promotional tools, which can make them less effective at building relationships with your subscribers.
Our Top Tip:
- Be sure to keep things short and sweet. Think about the last time you read a long email from a friend or family member – chances are, you didn’t make it to the end. The same goes for business emails.
#5: Broadcast Emails
What Are Broadcast Emails?
The next type of an effective email marketing campaign is broadcast emails, these are a great way to reach a large group with just one message. They can be used to promote a sale and special offers, announce new products and services, or simply keep recipients up-to-date on what’s going on with your organisation. In most cases, broadcast email campaigns are sent on a regular basis, such as once a week or once a month.
Broadcast email campaigns can be highly effective if done correctly, but there are a few things to keep in mind. First, make sure that your subject line is catchy and relevant, or else your email may end up in the bin of a subscribers’ inbox. Second, try to personalise your email as much as possible so that it feels like you’re speaking directly to the reader and test (a/b testing) different types of email copy. And finally, don’t overdo it! Use this variety of email marketing campaign wisely and you’ll see a significant boost in your company’s profits.
Example Of a Broadcast Email:
“Our company would like to offer you a special sale! This weekend only, receive 20% off your purchase when you use the code “SALE20″ at checkout. Thank you for your continued support, and we really hope to see you soon!”
What Are The Advantages Of Broadcast Emails?
There are a number of advantages to broadcast emails, they have the ability to reach a large audience (email list) quickly and easily. Additionally, always ensure to test different subject lines.
Another advantage is the ability to track and measure results so that you can continually optimise your campaign, including website link clicks.
What Are The Disadvantages Of Broadcast Emails?
An email campaign with low open rates can indicate that your subject lines are not effective or that your content is not relevant to your subscribers. This is where continual testing of your campaign is so important.
If too many people of your email list mark the email as spam in their inbox, this could hurt your sender reputation and result in your emails being blocked. Ensure you consider all of these points before you send emails of this type!
Our Top Tip:
- Make sure that you keep your target audience in mind at all times. It can be easy to get caught up in the technical aspects of email marketing, but if you forget about who you’re trying to reach, then your efforts will be for nothing.
#6: New Content Announcement Emails
What Are New Content Announcement Emails?
If you’ve got new content to share, whether it’s blog posts, white paper, or video, let your subscribers know about it with an email announcement. A new content announcement email help to ramp up your firms’ profits by driving traffic to your site and increasing conversion rates, they could even be sharable on social media.
In fact, using this type of email marketing campaign has been shown to generate an average open rate of 18.8% and a click-through rate of 2.1%. That means that for every 100 new content announcement emails sent, nearly 19 people will open it and 2 people will click through to your website. Compare that to the average open rate of 12% and CTR of 0.6% for general emails, and it’s easy to see how new content announcement emails can have a big impact on your organisation.
If you’re not already utilising new content announcement emails as part of your email marketing strategy, now is the time to start.
Example Of New Content Announcement Emails:
“We have some exciting news to share with you today. We are happy to announce that we will be adding new content to our website on a regular basis from now on. This means that there will always be something new for you to check out, whether you’re looking for information on a specific topic or just wanting to browse.”
What Are The Advantages Of New Content Announcement Emails?
New content announcement emails help keep your email list updated on your latest content, products or offering.
This type of email campaign can help build and maintain relationships with your consumers and subscribers.
What Are The Disadvantages Of New Content Announcement Emails?
If the email is not well-written or does not provide enough information about the new content, the recipient may delete it without reading it.
When a recipient does not have time to read the email when they receive it, they may forget about it entirely.
Our Top Tip:
- Focus on your content being concise, personal (including the subject line) and engaging. If you can manage to do all three, then you’re on the right track!
#7: Product Update Emails
What Are Product Update Emails?
Keep your email clients in the loop with regular product updates. This helps to build loyalty and confidence in your business and can lead to more purchases down the line. Product update emails also helps to create a sense of urgency and encourage consumers to act now. They should be short, sweet and to the point so that it can be easily read and understood. Additionally, this type of email marketing should also be relevant to the customer’s needs so that they are more likely to engage with the product.
Product update emails can also help to build consumer loyalty by demonstrating that an organisation is committed to keeping its consumers up-to-date on new product releases. Ultimately, product update emails are a valuable tool for companies looking to boost their profits and strengthen their relationships with their consumers.
Example Of Product Update Emails:
“We hope you’re all having a great week so far. We’ve been busy here at the office working on some new and exciting updates for our products, and we can’t wait to share them with you all!”
What Are The Advantages Of Product Update Emails?
This type of email marketing helps to keep users up-to-date on new products and changes to existing products.
It is an effective marketing tool for encouraging users to make a purchase and brand awareness, especially if the email includes a call to action, valuable content and attractive images of your offering.
What Are The Disadvantages Of Product Update Emails?
The recipient may feel that they are being bombarded with too many product updates, which can result in unsubscribing from the email list or ending up in a spam folder.
Our Top Tip:
- Use images to highlight what’s new – create a simple before-and-after photo, this can be really be effective in showing off, to your subscribers, a new feature or redesign.
#8: Sponsorship/Partnership/Co-Marketing Emails
What Are Sponsorship Emails?
Sponsorship/ partnership or co-marketing emails are a type of email marketing where companies partner up to promote each other’s products. Typically, each business will send out an email to their subscribers promoting the other business. This is a great way to grow both businesses’ reach and increase profits. These typically have a high open rate and click-through rate because people are interested in the offering that are being promoted.
Sponsorship emails can be a great way to reach a new audience, as well as build upon your existing customer base. These are typically sent to subscribers of the sponsoring organisation, and they often include special offers or discounts.
Example Of Sponsorship Emails:
Let the reader know that you have partnered with a new organisation and that they should check out the new products.
What Are The Advantages Of Sponsorship Emails?
A successful partnership can lead to increased purchases and profitability.
Partnering can help to create a competitive edge over other companies in your industry.
What Are The Disadvantages Of Sponsorship Emails?
If you’re sharing the spotlight with another brand in your email, it’s possible that your brand could get lost in the mix.
If you’re not careful, partnering with another brand can result in your brand being diluted. This is especially true if the other brand is much larger or more well-known than yours.
Our Top Tip:
- Don’t forget to include a strong call to action so that they know exactly what you want them to do next.
#9: Transactional Emails
What Are Transactional Emails?
This is the next type of email marketing that you should be aware of, these are sent after a customer completes a transaction, make a purchase or signing up for a service. They can be used to provide receipts, confirmations, and other important information. These have a high open rate because they are triggered by an action taken by the recipient. They also have a high CTR because they contain transactional information (through to your website) that the recipient is likely to find relevant and useful.
In addition to building consumer loyalty, they can also help to increase repeat business by providing consumers with valuable information about your products. For example, this type of email marketing campaign can include links to coupon codes, special offers or free content.
Example Of Transactional Emails:
This would be a confirmation email which a consumer receives after buying a product. This type of email is usually automated and includes information such as what was bought, when it was purchased, and how much it cost.
What Are The Advantages Of Transactional Emails?
This type of email marketing can help improve your email deliverability because they are not typically considered spam.
These can be customised to fit the specific needs of your business, always ensure the subject line and email copy is relevant for the reader.
What Are The Disadvantages Of Transactional Emails?
The subscriber can be easily ignore or delete the email. For this reason, it’s a great idea to keep your email list updated and remove any contacts that are non-responsive.
Often, they can be dull and not include enough value, which may lead to recipients ignoring them altogether.
Our Top Tip:
- Keep in mind is the tone of voice you use in your emails. You want to sound confident and assured, without sounding like you’re trying to hard sell them something. Just provide the information the subscriber needs in a clear and concise way.
#10: Feedback/Survey Emails
What Are Feedback/Survey Emails?
Asking for feedback from your consumers is a great way to improve your business. This type of email marketing allows you to collect valuable feedback that you can use to improve your marketing. They help to build relationships with your consumers by showing that you care about their opinions and want to improve their experience with your organisation. Finally, this type of email marketing can be used to generate leads for new products.
By asking consumers about their needs and desires, you can develop new offerings that meet their demands and make your firm more money. For example, if users are not happy with your shipping times, you can make changes to your shipping process to improve customer satisfaction and reduce shipping costs. Feedback emails are an essential tool for any organisation that wants to improve its bottom line.
Example Of Survey Emails:
Request from the user that they take a survey in order to help improve the product. Another example of a survey email would be to request from the user what they liked and didn’t like about a recent purchase.
What Are The Advantages Of Survey Emails?
Feedback emails provide a way for consumers to give their honest opinion about a product or service.
Benefits of email marketing of this type is they can help companies gauge consumer satisfaction levels.
What Are The Disadvantages Of Survey Emails?
Consumers may not take the time to fill out a survey or provide feedback on a website if they feel it is not important to them.
Survey emails can be time-consuming to create and send, and may not provide the most accurate or detailed information if a subscriber do not take the time to fully complete the survey.
Our Top Tip:
- Ask specific questions that will help you improve your service, product or customer experience. Thanking consumers for their feedback is also a nice touch!
#11: Video Emails
What Are Video Emails?
Video emails are designed to increase customer interaction, click-through rates and really add value. By using video in emails, firms can deliver a more personal message, build trust, and increase purchases. Video emails can be used to show off your products in action, announce a sale or discounts, or simply thank consumers.
Including a video in an email makes the message more personal and engaging, and allows companies to deliver their message in a way that is more likely to be remembered. When done correctly, video emails can help businesses to connect with their consumers and increase profits.
Example Of Video Emails:
A weekly update on your company’s progress or a tutorial explaining how to use your product.
What Are The Advantages Of Video Emails?
They are more personal than traditional emails and can help build rapport with customers.
Video email marketing can be used to deliver a sales pitch, product demonstration, or other important information in a way that is engaging and memorable.
What Are The Disadvantages Of Video Emails?
The most significant disadvantage of video emails is the potential for technical difficulties. If your video email doesn’t work, or if it’s choppy and difficult to watch, recipients are likely to delete it without watching.
Video emails can be large files, which may take a long time to download, particularly for recipients with slower internet connections.
Our Top Tip:
- The best length for a video email is between one and two minutes. Anything longer than that and you risk losing the recipients attention.
#12: Review Request Emails
What Are Review Request Emails?
Asking for reviews from your customers is a great way to build social proof and improve your reputation. It’s also an effective way to generate new leads. Review request emails are a type of email marketing that helps to promote your company by asking consumers for reviews. These reviews can then be used to attract new users and convince them to use your products.
As well as this, using review request emails is a great reminder to the customer of your organisation and offering. In addition, review request emails can also help to improve your company’s reputation by showing potential consumers that you’re committed to providing quality products.
Example Of Review Request Emails:
The process could include preparing an automatic email that gets sent to the email addresses after someone signs up for a free trial on your website, asking them to review your product.
What Are The Advantages Of Review Request Emails?
Review request emails can be used to increase consumer trust and interaction, be sure to monitor this along the way.
They provide a way for businesses to get honest feedback about their offering.
What Are The Disadvantages Of Review Request Emails?
Some people may feel pressured to leave a positive review and could write a less than honest review as a result.
Our Top Tip:
- Ensure your review request email is as personalised as possible to increase the chances that your recipients will take the time to write a review.
#13: Event Invitation Emails
What Are Event Invitation Emails?
If you’re hosting an occasion, let the subscriber know about it with an email invitation. These types of emails are sent to potential attendees, and they usually include information about the occasion, such as the date, time, location, and ticket price. This type of email marketing is a great way to get people excited about your occasion and increase your chances of getting people to attend. Ensure they are clear, concise any easy for the reader to RSVP to and include relevant information in the subject line.
Event invitation emails can also include special discount codes, free content or other offers to encourage people to buy tickets (a call to action). By sending these invitation emails, you can reach a large number of people with your occasion marketing message, and you can also track how many people open and click through the email.
Example Of Event Invitation Emails:
Let the subscriber know about a special occasion coming up, such as a holiday party, and invite them to attend. Another example would be to let the reader know about an occasion that has already happened, such as a conference or meetup, and provide information on how they can view pictures or videos from the occasion.
What Are The Advantages Of Event Invitation Emails?
Event invitation emails can help you to save time by allowing you to send a single email to a large number of people.
This type of email marketing can help you to ensure that everyone on your invite list (email addresses) receives the same information about the occasion.
What Are The Disadvantages Of Event Invitation Emails?
If the email list is not well-maintained, some invitees may not receive the invitation.
There is always the possibility that an automated system may incorrectly send invitations to people who are not actually on the guest list.
Our Top Tip:
- Make sure you give your invitees plenty of time to save the date.
#14: Dedicated Send
What is Dedicated Send?
Sending a dedicated email to a specific group of customers can be an effective way to boost profits. This type of email marketing is beneficial because it allows you to segment your list of email addresses and send targeted content that is relevant to the interests of your subscribers.
Additionally, dedicated sends help to improve your deliverability rates and ensure that your emails reach the inboxes of your intended recipients. As a result, dedicated send can be an effective way to improve your email marketing results and increase your company profits.
Example is Dedicated Send:
If you were a clothing retailer and you wanted to send an email campaign to all of your subscribers who hadn’t shopped with you in the last 6 months, inviting them back with a special offer.
What Are The Advantages Of Dedicated Send?
By sending your email through a dedicated IP address, you can increase your chances of successful delivery to inboxes. Monitor the interaction from the campaign to ensure you’re on the right track.
Dedicated send gives you greater flexibility when it comes to sending email. For example, you can send mail at higher volumes without risking your deliverability.
What Are The Disadvantages Of Dedicated Send?
It can be more expensive than other options to use this type of email marketing, and that it can take longer to set up.
Some email service providers (ESPs) do not allow for dedicated sending.
Our Top Tip:
- Always use an up-to-date, active email list. Make sure you’re only emailing people who actually want to receive your emails too – nobody likes being spammed!
#15: LinkedIn Group Email Send
What is LinkedIn Group Email Send?
Reaching out to members of LinkedIn Groups with targeted messages can be an effective way to generate new leads and promote your products. This type of email marketing allows you to target specific LinkedIn Groups with laser precision, ensuring that your message is seen by those who are most likely to be interested in your products.
LinkedIn Group email send also allows you to customize your messages to specific groups, making it an essential tool for building relationships and boosting your bottom line. This is an effective way to reach out to potential consumers and partners. See below for an example of this type of marketing campaign to help you get started.
Example of LinkedIn Group Email Send:
If you had a group of professionals in your network who worked in the same industry, or had common interests. You could send them an email to let them know about upcoming occasions, job openings, or news relevant to their work.
What Are The Advantages Of LinkedIn Group Email Send?
It allows you to connect with other professionals, through social media, in your field or industry, which can be beneficial for networking purposes.
LinkedIn Group email send can also be a good way to stay up-to-date on industry news and trends.
What Are The Disadvantages Of LinkedIn Group Email Send?
The social media platform limits the number of messages that can be sent through LinkedIn Group email send per day, so if you have a large group, you may quickly reach this limit.
Our Top Tip:
- Make sure you’re using a relevant, targeted list. By doing this, you can be sure that your messages are being seen by people who will pay attention to what you have to say.
#16: Post-Purchase/Confirmation Emails
What Are Post-Purchase Emails?
This variety of email marketing are sent after a customer has bought something, and they serve to confirm the order and thank the consumer for their business. Sending confirmation emails to consumers helps to build trust and confidence in your brand.
Confirmation emails can also include additional information about the product, such as warranty information or instructions for use. In addition, these emails provide an opportunity to upsell on related products. Confirmation emails also help to build brand loyalty, In a study by Oracle, it was found that these emails resulted in 18 times more revenue than generic promotional emails. Additionally, these emails are 6 times more likely to be opened than promotional emails.
Example Of Post-Purchase Emails:
The process could include sending a “Hello” email that can be an introduction and includes information such as shipping details and tracking numbers. Alternatively, it could also be a “Thank You” email after someone buys a product. The email could also include a special offer or free content.
What Are The Advantages Of Post-Purchase Emails?
This type of email can provide valuable data that can be used for marketing purposes.
Confirmation emails are that they can help to increase consumer satisfaction and loyalty.
What Are The Disadvantages Of Post-Purchase Emails?
In the flurry of confirmation activity, it’s possible that confirmation emails could get lost in the shuffle and never actually make it to the customer’s inbox. Especially if the subject line isn’t inviting to the reader.
Our Top Tip:
- Keep your messaging personal and relevant to all subscribers for your marketing campaign. This means segmenting your list so you can send focused content that resonates with each individual, rather than sending out generic marketing messages to everyone on your list.
#17: Internal Email Updates
What Are Internal Email Updates?
The purpose of internal email updates is to keep employees informed about your organisation’s news, updates, and changes. They can also be used to promote new products, or to encourage employees to take action, such as participating in a survey or sign up for a new benefit. By keeping employees informed and engaged, internal email updates can be a great form of communication to help improve morale and increase productivity. Additionally, internal email updates help to build a strong relationship between an employer and employee.
Internal email updates can also help to keep employees up-to-date on company policies and procedures, which can reduce the risk of errors and mistakes. By taking advantage of internal email updates, organisations can increase profits by improving employee satisfaction and retention.
Example Of Internal Email Updates:
This could be an email sent to all employees of an organisation, updating them on a new project, policy change, or occasion.
What Are The Advantages Of Internal Email Updates?
Internal email updates can help create and build a sense of community within the workplace. Ensuring employees pay attention to any future updates.
Another advantage is that they can help reduce the amount of time spent on unnecessary emailing back and forth between employees.
What Are The Disadvantages Of Internal Email Updates?
It can be difficult to ensure that all employees receive the updates in a timely manner.
If the updates don’t include clear communication and are not well written or organised, they can actually create more work for employees, as they try to sort through and understand the information.
Internal email updates are not personalised to each recipient, you could look at personalising the subject line.
Our Top Tip:
- Make sure you keep the content interesting and engaging. After all, if your employees are used to receiving updates that are dull and uninteresting, they’re likely to tune out pretty quickly.
#18: Seasonal Campaign Emails
What are Seasonal Campaign Emails?
Sending seasonal campaign emails is a great way to boost sales and promote your products during specific times of the year. It’s also an effective way to build relationships with your consumers. By aligning your email marketing campaigns with seasonal trends, you can boost your company’s profits and reach a wider audience. Additionally, these emails can help create a sense of urgency and encourage people to act quickly on your offer.
To maximise the effectiveness of seasonal campaign emails, it is important to understand your audience and target them accordingly. They should also be well-designed and properly timed in order to maximise their impact. Seasonal campaign emails give you an opportunity to be really creative, ensure you use a variety of subject lines to draw your potential prospects in.
Example are Seasonal Campaign Emails:
During the festive season of Christmas, this would involve sending out special offers and discounts or free content to customers in the lead up to Christmas, as well as wishing them a Merry Christmas.
What Are The Advantages Of Seasonal Campaign Emails?
Seasonal campaign emails can also help to improve open rates and click-through rates, as well as conversion rates. Don’t forget to monitor all of these statistics.
This form of communication can be used to re-engage inactive customers and reactivate them.
What Are The Disadvantages Of Seasonal Campaign Emails?
You may alienate some of your subscribers who don’t celebrate the holiday.
If you send too many seasonal campaign emails, you run the risk of subscribers becoming disengaged or even opting out altogether.
Our Top Tip:
- When it comes to email campaigns, relevance is key. Make sure your subject lines and email copy is relevant to the time of year, and include a call-to-action that encourages clients to take action.
#19: Cart Abandonment Emails
What are Cart Abandonment Emails?
Cart abandonment emails are a type of email marketing that helps to increase your company profits by reminding customers of items they have left in their cart. Cart abandonment rates can be as high as 70%, which means there is a significant opportunity to recover lost sales and boost your bottom line. There are several reasons why cart abandonment may occur, including:
- The customer wasn’t ready to buy
- Shipping costs were too high
- Website crashed or was slow
- They couldn’t find a coupon code
- Payment process was too complicated
Whatever the reason may be, cart abandonment emails give brands an opportunity to reach out to these consumers and give them a little nudge to come back and complete buying the product. There are a number of strategies you can use to improve your cart abandonment email campaign, such as personalising the message, offering discounts, or including a call-to-action. Ensure you include subject lines that really draw the user in.
Example of Cart Abandonment Emails:
“We noticed you added a few items to your shopping cart on our site, but didn’t complete the purchase. We wanted to let you know that we’re still here and ready to help if you have any questions or need assistance completing your order.”
What Are The Advantages Of Cart Abandonment Emails?
Cart abandonment emails are a great way to recover lost sales and revenue. By reminding customers of the items they left behind in their shopping cart, you can encourage them to complete their buying journey.
They can also help improve consumer retention and loyalty. By sending a reminder email to those who have abandoned their cart, you can show them that you value them and are interested in helping them complete buying a product.
What Are The Disadvantages Of Cart Abandonment Emails?
If a shopper is not interested in the product they were looking at, the email reminder may be annoying.
Cart abandonment emails can be time-consuming to create and manage. If you’re not careful, it’s easy to end up spending more time on your email campaign than you would like.
Our Top Tip:
- Send a number of emails, rather than just one. In our experience, a sequence of two or three emails can be a highly effective email marketing strategy in achieving your desired results.
#20: Re-Engagement Emails
What are Re-Engagement Emails?
Re-engagement emails are a great way to reach out to inactive subscribers and get them interested in your brand again. These emails can be sent to users who have abandoned their shopping carts, subscribed to your email list but haven’t opened your emails, or any other audience segment that you feel could be re-engaged. The goal of re-engagement emails is to rekindle the customer’s interest in your brand, encourage them to buy something and ultimately build trust and customer loyalty.
There are a few different ways to go about sending re-engagement emails. You can offer a discount or promotional code, free content, highlight new products or services, or simply remind the consumer of the value that your organisation offers. No matter what approach you take, re-engagement emails are an important part of email marketing (and a very good idea) and can help to increase your company’s profits.
Example of Re-Engagement Emails:
This could be an automated email sent to customers who haven’t interacted recently, reminding them that they’re still subscribed and asking if they want to continue receiving your content. As with any of these email campaign types, be sure to monitor the progress throughout the duration of the campaign.
What Are The Advantages Of Re-Engagement Emails?
This type of email marketing can help reactivate consumers who are no longer using your product or service and help to ramp up your email deliverability.
They can prompt consumers to take action, such as completing their buying journey or signing up for a free trial. In turn, this will help to improve your open rates.
What Are The Disadvantages Of Re-Engagement Emails?
Marketing in this format could potentially annoy subscribers who are already engaged with your brand.
There is always the risk that subscribers will simply ignore the email in their inbox or delete it without taking any action, especially if the email doesn’t have an appealing subject line.
Our Top Tip:
- Keep your content short, sweet and to the point. You want to make sure that you’re not overwhelming your subscribers with too much information, but at the same time giving them enough to remind them of why they signed up in the first place.
How To Get Started With Email Marketing?
Email marketing is a great way to connect with customers and promote your business. Getting started with email marketing can be easy and affordable, making it a great option for small businesses. There are many different marketing tools to go for, from choosing the right landing page to ensuring the content is shareable on social media. Here are some tips to get you started and help you decide which marketing strategy to go for:
Choose An Email Service Provider:
There are many email service providers out there that offer different features and pricing options. Do some research to find the marketing platform that fits your needs and budget.
Build A List Of Subscribers:
You’ll need a list of people who have given you permission to send them emails. You can grow your email list segmentation by offering something of value in exchange for an email address, such as a free report or coupon.
Create Great Content:
Your email campaign needs to be interesting and include content that brings value to your subscribers. Otherwise, they’ll quickly unsubscribe from your list. Examples of great content include; offering free helpful tips, exclusive deals, a call to action or behind-the-scenes looks at your business to keep people engaged. Additionally, ensure your content is optimised for mobile devices and create shareable content for social media. All of these components will help to improve your open rates.
Send Regular Emails:
Once you’ve got some great content, start sending out regular emails to your audience list segmentation (permission based), with an enticing subject line. How often you email will depend on your industry and what your subscribers want to hear from you.
Track Your Results:
Make sure to monitor how your marketing emails are performing so you can see what’s working and what isn’t. This will help you adjust your strategy as needed to get the most out of your email marketing efforts and start to see improved campaign performance. Additionally, ensure you always test a variation of different subject lines and consider using an email deliverability tester.
Diversify Your Marketing Channels:
Consider using a variation of more than just 1 type of email marketing, this will enable you to work out which one works best for you.
With these tips in mind, you’re ready to get started with your email marketing campaigns!
Conclusion
That’s a wrap on our comprehensive list of 20 types of email marketing! As you can see, each type has its own advantages of email marketing, and best practices, that can help to ramp up your company profits and help you to focus your marketing efforts. We hope the examples of each email marketing type has also been insightful. It’s important to choose the right type of email campaign (and email service provider) for your target audience and your company’s goals (and yes, this all applies to a small business too). We hope this blog post has helped to confirm that email marketing is always a good idea and a must for all email marketers.
Overall, all of these email marketing types have a couple of things in common; building trust and loyalty with your customers and gaining those all important leads! So what are you waiting for? Get in touch to see how our services can benefit your company and help you get started with your email campaigns and overall email marketing strategy.
We hope to speak to you really soon about creating cost effective strategies for your future campaigns.
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