3 Simple Steps to Effective Email Marketing

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3 Simple Steps to Effective Email Marketing 1

Here’s what you’ll learn:

  • What is a Lead in Email Marketing?
  • What are the 4 Types of Email Marketing?
  • What are the Do’s & Don’ts of Email Marketing?
  • What is the Most Effective Email Marketing Strategy?
Approximate reading time: 6 minutes

Email marketing is simple. Email marketing is effective. Email marketing works!

Email marketing has helped countless companies, big and small, to grow their businesses with minimal costs and maximum ROI.

For these reasons—and many more—this type of marketing remains one of the most popular strategies around today.

Email marketing can seem like a very difficult task from the outside looking in, however email marketing is simply just another form of digital marketing. It works by targeting a specific audience with relevant information (about your product/service) which helps consumers to make informed decisions.

This type of marketing works because it allows you the opportunity to turn customers into clients and clients into loyal customers, simply by providing them with enough information to be able to choose whether or not they are interested in what you have to offer. Email marketing campaigns should be simple, empowering your customers or clients with enough information to make an informed decision and then allowing them the opportunity to choose whether or not they are interested in what you have to say.

What is a Lead in Email Marketing?

So, let’s start from the beginning – a lead is a potential customer. This type of marketing includes tactics are designed to attract leads and get these leads to become customers of your business.

What are the 4 Types of Email Marketing?

There are a number of different types of email marketing you can use depending on the desired outcome. This area of marketing should have a goal for it to be effective, not just spam out emails with no set aim or directions.

– Email newsletters about your company,

– Promotional/commercial messages,

– Emailing clients to highlight offers and deals specific to their needs,

– Emailing clients to ask for a referral or testimonial about the service they received.

How Do You Start Email Marketing?

Start with the goal you’d like to achieve, this helps your email marketing campaign stay focused. This type of marketing is most effective when it has a specific target audience, keeping this in mind will help to ensure an effective email marketing strategy. Email messages should be straight to the point and relevant towards the target market that the business is trying to reach out to. This is a great way to acquire new customers and increase brand loyalty, but it’s important to ensure that the target market is being reached in order for this to be successful.

Now let’s dive into the simple steps you can follow to ensure an effective email marketing strategy. By following these steps, you will be able to produce great marketing strategies. This type of digital marketing takes time, but once you have mastered it, your business will go to the next level.

Step 1: What Do You Want to Achieve?

Email marketing works best when used for a defined goal within your business. Email should not be just an email, it should have a goal tied to the campaign that is being run. If you are simply, “putting emails out there”, then chances are the open rates will be low and the click through rate (CTR) will also be low. Email marketing is a great way to acquire new customers and increase brand loyalty; stripping away the fluff and getting straight to the point in your campaign, will allow you to achieve these goals much faster.

Step 2: Who Do You Want to Reach?

Having an effective target market is key to ensuring your marketing campaign will be successful. Email marketing works best when you are not trying to market to everyone, but rather a specifically defined group of people. Email messages that are sent out should be highly targeted towards the market that you want to reach. Once an effective target for your email campaign has been identified, the next step is to develop the message that you will be sending.

Step 3: What is your Message?

Email marketing, when done correctly, should generate a response from consumers/ customers. Your email campaign should provide enough information that your target market can make an informed decision about whether or not they are interested in your product or service. Email marketing campaigns work best when customers are given the information they need to make an informed decision, but without providing too much detail which can sometimes be overwhelming or turn off your customers. The type of marketing should be simple and straight to the point. Email marketing messages should be about a single idea or topic, not 10 different ideas that don’t relate to one another.

What are the Do’s & Don’ts of Email Marketing?

Do:

– Do send targeted and relevant content. Keep your message to the point and stick to one topic,

-Do find the right tools for your business,

– Do experiment with different email copy – when the copy isn’t bringing many leads, change it up and don’t be afraid to adapt,

– Do ensure you avoid ‘spammy’ or clickbait subject lines.

Don’t:

– Don’t forget to include an ‘unsubscribe’ link/ button,

– Don’t send all your emails at once,

-Don’t expect results straight away,

– Don’t forget to set goals for your email marketing campaign.

Email Marketing Key Stats

64%

The number of small businesses using Email Marketing

306 billion

The number of emails sent and received each day

4 billion

The number of daily email users. This is expected to rise 4.6 billion by 2025

35%

The number of Marketers that send their customers 3-5 emails per week

What is the Most Effective Email Marketing Strategy?

The most effective email marketing strategies are simple messages that target a specific group of individuals or customers. The marketing messages should be relevant to your target market, rather than trying to reach out to a wide reach of users at once. Email messages should provide enough information for your customer/client to make an informed decision about whether or not they are interested in your product or service, but should never give too much away.

Conclusion

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