6 Amazing Ways Google Ads Can Help Increase Brand Awareness

6 Amazing Ways Google Ads Can Help Increase Brand Awareness 1

Here’s what you’ll learn:


  • How to measure the success of your brand awareness campaign?
  • Getting the most out of effective keyword targeting?
  • How use a variety of ad types?
  • How to use Google Ads for effective remarketing?
  • How to exploit the Google Display Network?
  • How to build positive brand associations through ad copy?
Approximate reading time: 8 minutes

What is Brand Awareness, and why is it Important?​

About half of adults will go online before they make a purchase, and the average person looks at up to five websites before committing.​

This means that it is more important than ever for businesses to drive traffic to their sites in order to compete in the digital marketplace. Fortunately, using Google Ads & PPC advertising we can increase our chance for success by taking advantage of the opportunity to use remarketing, build brand strength through ad copy, and strategic placement on the Google Display Network.

1. How to Measure Brand Awareness?

Measuring your brand awareness is often more difficult than it seems at first glance, but there are a number of strategies that work best when measuring brand awareness . Google Ads offers many ways to measure brand awareness through metrics like impressions, clicks, and CTR. This is best to analyse campaign performance on the surface. But to start digging deeper and get the most accurate results it is important to set up tracking on your site. This is best done through Google Tag Manager and Google Analytics. By doing this, you can measure how many people actually visited your site and take positive action after seeing your ads. This allows you to analyse the effectiveness of each campaign and improve various aspects as required. It is important to look at the search terms and search queries this will give you the best idea of how your ads are performing. This is because it looks at the actual search terms people are using, not just what they click on or where they land.

2. How to Get the Most Out of Effective Keyword Targeting?

When you are looking for effective brand awareness it is important to think about PPC keywords strategically. This means that you really want to make sure that you are looking at the long-term picture and thinking about how Google ads can fit in with your overall marketing strategy. Then comes short-term success. Keywords are the backbone of any advertising campaign, and Google Ads offers many tools for tracking keywords. This will help you to analyse which ones are performing well so that you can optimise your campaigns accordingly. This is something that should be done immediately or without careful consideration as it depends on various factors specific to each business. Start by using effective keyword targeting which will ensure that your ads are shown to an audience which is most effective and likely to respond positively to your brand awareness campaign. This means that it is important to think about using brand keywords, competitor keywords and industry keywords.

3. How to Use a Variety of Ad Types?

It is important to think about how every part of your brand awareness campaign works together as a whole, and it will be best to use a variety of ad types . Ads that are ‘text only’ perform differently than those with images or rich media because they appear on the search page rather than on websites or videos. They have a different voice and tone that has an impact on people’s perception of your brand awareness campaign. Which ad type you choose depends on what you are trying to accomplish with each individual campaign, but it is best to use all of them when they work together as a whole. This maximises your chances for success and ensures that you get the best results possible.

4. How to Use Google Ads for Effective Remarketing?

One of the most effective strategies for increasing brand awareness is through remarketing . This works by using ads to show people who have visited your site before, but may not have reacted positively to it in someway. Remarketing through Google ads is a great way to re-engage this audience by showing them new and improved changes to your site so that you can improve brand awareness and increase conversions in the long run. Using remarketing ads is easy through Google Ads. This allows you to set up various remarketing lists and display ads that are specific to these lists based on how they perform (or don’t), you can adapt your brand awareness campaign.

5. How to Exploit the Google Display Network?

Google Ads also offers an extensive range of ad formats, types and sizes. In addition to search ads, there are display ads which appear on the Google content network. This is a great way to get your brand in front of people without being intrusive or overly aggressive with your advertising campaign. Display ads have been shown to be effective for increasing brand awareness because they are relevant, but non-salesy. Display ads are created within Google Ads so you can start by creating an ad campaign with one or two ads. Once these have been shown to be effective you can build on your brand awareness campaign based on what works best for people who are viewing them. This is the best way to know which ads get the most clicks and which convert into sales.

6. How to Build Positive Brand Associations Through Ad Copy?

Last but certainly not least, it is important to think about how ad copy can affect brand awareness of your company or product. The tone of voice that a Google Ads ad uses has a direct impact on whether people click on it, trust it and ultimately convert or not. It is best to use a tone of voice which is both professional and relatable so that people feel comfortable engaging with your brand awareness campaign . If you are unsure what this will look like, take some time to study ads from other companies who are experts in the field. This should give you the best idea of how to present yourself effectively through your ads.


In conclusion, Google Ads is a great tool for increasing brand awareness, as long as you know how to use it effectively. Use the above information to guide your company or product's next ad campaign. By taking the time to understand how ads work and what can affect their performance, you should be able to increase brand awareness in no time! As we’ve outlined, they do come with some considerations but we find the potential is huge with significantly lower cost per acquisition (CPA) metrics compared to Google Search campaigns and Facebook Ads.

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