Average Cost Per Lead Below $60 / £50
Email marketing is proven to generate a higher Return on Investment (ROI) than any other form of B2B marketing and remains the most powerful way for your small business to generate highly targeted business leads and enquiries.
But don’t just take our word for it.
Our 2022 Benchmark Analysis studied over 10.5m emails across 28 industries to bring the largest and most accurate study of B2B email lead generation performance.
What levels of open, reply and lead rates should you be expecting?
How many leads and what ROI is the average for your industry?