Our customer provides an agile employee engagement platform and expert consultancy to help customers make data-driven people decisions and manage change better. Their technologies help put HR in the hot seat, by linking employee engagement to business KPIs, enabling the whole organisation to get behind HR's decision-making.

Objectives and Processes
The customer appointed Proven Concept to generate exclusive Marketing Qualified Leads, which in their case was fresh customer enquiries and sign-ups to their online demo funnel.

The customer supplied details around their ideal customer profile (ICP) and the total addressable market was established across multiple regions, including UK, US, UAE and EU. Our copywriters' work was approved and configuration with our systems and dedicated IP addresses was swiftly achieved.

The campaign began with complimentary setup and onboarding, complimentary/mailbox warming and a 90-day pilot on a bespoke package (top-tier).

The customer operates within an extremely competitive market and generating high quality leads through alternative sources is very expensive. Following successful completion of the warming and launch phases, our B2B email campaign generated in excess of 1,260 Marketing Qualified Leads within a 17-week window.

Performance
The customer invested £33,920 during this 17 week window, meaning the CPA achieved was £26 per MQL (approx $32 / €30).