B2B Email Lead Generation Case Study: Coffee Machine Supplier receives 71 Marketing Qualified Leads at average CPA £42/$54/€48
UK based Coffee Machine Supplier receives 71 MQLs in 10 weeks (on our Professional package)
Campaign Overview
Industry
Facilities Services
Objective
Meetings & Calls
Leads Generated
71 Marketing Qualified Leads
Cost Per Acquisition
£42/$54/€48 per Qualified Lead
Our customer is a leading UK supplier of Coffee Machines and accessories.
Objectives & Processes
The customer appointed Proven Concept to generate exclusive Marketing Qualified Leads within the UK, which in their case was fresh customer enquiries and and RFPs.
The customer supplied details around their ideal customer profile (ICP) and the total addressable market was established across key UK regions, including London and Manchester. Our copywriters' work was approved and configuration with our systems and dedicated IP addresses was swiftly achieved.
The campaign began with complimentary setup and onboarding, complimentary/mailbox warming and a 30-day pilot on our Professional package (mid-tier).
The customer operates within a competitive market and generating high quality leads through other sources is very expensive. Following successful completion of the warming and launch phases, our B2B email campaign generated in excess of 70 Marketing Qualified Leads within the first 10-week window.
Performance
The customer invested £3,000 during this period, leading to a £42/$54/€48 cost per Marketing Qualified Lead.
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