B2B Email Lead Generation Case Study: UK Recruitment Agency receives 64 Marketing Qualified Leads at average CPA £50/$64/€58
UK based Recruitment Agency receives 64 MQLs in 16 weeks (on our Professional package)
Campaign Overview
Industry
Staffing & Recruitment
Objective
Meetings & Calls
Leads Generated
64 Marketing Qualified Leads
Cost Per Acquisition
£50/$64/€58 per Qualified Lead
Our customer is a leading UK Recruitment Agency for the global Renewable Energy markets.
Objectives & Processes
The customer appointed Proven Concept to generate exclusive Marketing Qualified Leads within the UK, which in their case was fresh customer enquiries, discovery calls and RFPs.
The customer supplied details around their ideal customer profile (ICP) and the total addressable market was established across key UK regions, including London and Manchester. Our copywriters' work was approved and configuration with our systems and dedicated IP addresses was swiftly achieved.
The campaign began with complimentary setup and onboarding, complimentary/mailbox warming and a 30-day pilot on our Professional package (mid-tier).
The customer operates within an extremely competitive market and generating high quality leads through other sources is very expensive. Following successful completion of the warming and launch phases, our B2B email campaign generated in excess of 64 Marketing Qualified Leads within the first 16-week window.
Performance
Performance The customer invested £3,200 during this period, leading to a £50/$64/€58 cost per Marketing Qualified Lead.
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