Our customer is one of the UK's leading ecommerce website design agencies, providing particular focus to customers in the beauty, wellness and luxury goods industries.

Objectives and Processes
The customer appointed Proven Concept to generate exclusive Marketing Qualified Leads within the UK, which in their case was fresh customer enquiries, discovery calls and RFPs.

The customer supplied details around their ideal customer profile (ICP) and the total addressable market was established across key UK regions, including London and Manchester. Our copywriters' work was approved and configuration with our systems and dedicated IP addresses was swiftly achieved.

The campaign began with complimentary setup and onboarding, complimentary/mailbox warming and a 30-day pilot on our Professional package (mid-tier).

The customer operates within an extremely competitive market and generating high quality leads through other sources is very expensive. Following successful completion of the warming and launch phases, our B2B email campaign generated in excess of 99 Marketing Qualified Leads within the first 10-week window.

Performance
The customer invested £3,000 during this 10 week window, meaning the CPA achieved was £30 per MQL (approx $37 / €34).