Our customer provides strategic intelligence solutions to help businesses with enhancing competitive intelligence, increasing customer knowledge, monitoring their business environment, measuring communications success or market analysis to drive business growth.

Objectives and Processes
The customer appointed Proven Concept to generate exclusive Marketing Qualified Leads, which in their case was fresh customer enquiries, meetings and RFPs.

The customer supplied details around their ideal customer profile (ICP) and the total addressable market was established across key US states, including California, Texas, Georgia, Pennsylvania, Massachusetts and New York. Our copywriters' work was approved and configuration with our systems and dedicated IP addresses was swiftly achieved.

The campaign began with complimentary setup and onboarding, complimentary/mailbox warming and a 90-day pilot on a bespoke package (top-tier).

The customer operates within an extremely competitive market and generating high quality leads through other sources is very expensive. Following successful completion of the warming and launch phases, our B2B email campaign generated in excess of 113 Marketing Qualified Leads within a 10-week window.

Performance
The customer invested £4,500 during this 17 week window, meaning the CPA achieved was £39 per MQL (approx $48 / €45).