As a leading provider of B2B email lead generation services, we understand that all customers have choice. And it’s important for us to demonstrate why customers should choose us and trust us to represent and serve their business.

Our Guarantee is one of the features under our service offering that shows customers we are professional, reliable and committed to their success.

Under our services, a Marketing Qualified Lead (MQL) is defined as:

• a suitable contact at a suitable company (as defined by the Customer in their audience profiling)
• that has understood the offering and
• has followed the call to action or asked to engage with the Customer’s business within the following 28 days (a positive expression of commercial interest)

Inbox or domain warming is a process that prepares for an email lead generation campaign and supports best performance and high but safe send rates. It involves starting with small send volumes and gradually increasing over time.  Each case can be different and there are factors that affect how long it takes to warm a domain. For a new or cold domain, we typically find 30 days as a suitable timeframe.

This is possibly one of the most important questions, because if an email lead generation campaign is not profitable, or does not present much hope of being profitable, there’s probably not much point doing it. 

We’ve built a handy tool which helps customers understand the returns they should be expecting an email lead generation campaign:

ROI Calculator