Case Study
Facilities Services Provider appoints Proven Concept and receives 83 leads In 20 weeks
ILUX Lighting, the leading LED lighting specialists in Europe, hired Proven Concept to generate exclusive marketing qualified leads (MQLs), such as customer inquiries, meetings, and calls.
Campaign Overview
ILUX Lighting, the leading LED lighting specialists in Europe, hired Proven Concept to generate exclusive marketing qualified leads (MQLs), such as customer inquiries, meetings, and calls.
ILUX operates in a highly competitive market, and generating high-quality leads through other channels is expensive.
Proven Concept’s team of experienced copywriters created approved email campaigns that were tailored to ILUX’s ideal customer profile (ICP). The campaigns were then configured with our dedicated IP addresses to ensure optimal delivery and performance.
Before launching the campaign, Proven Concept implemented a complimentary setup and onboarding process, as well as a mailbox warming period. This helped to ensure that ILUX’s email domain was established and had a good reputation with email providers.
The campaign was launched on a 30-day pilot of the Professional Package, which is Proven Concept’s mid-tier package. This package includes a range of features, such as:
- Dedicated account management
- Email list segmentation
- A/B testing
- Real-time reporting
After a successful pilot, ILUX decided to continue with the campaign on the Professional Package.
Within 20 weeks of launch, the campaign had generated over 83 MQLs for ILUX. This is a significant achievement, especially considering the competitive market in which ILUX operates.
The success of this campaign can be attributed to a number of factors, including:
- Proven Concept’s experience and expertise in B2B email marketing
- The high quality of the email campaigns created by Proven Concept’s copywriters
- The use of dedicated IP addresses to ensure optimal delivery and performance
- The thorough setup and onboarding process implemented by Proven Concept
Overall, this project is a great example of how B2B email marketing can be used to generate high-quality leads for businesses of all sizes.
What does the customer say?
ILUX Lighting’s target audience is businesses of all sizes that are looking to switch to LED lighting. This includes businesses in the industrial, commercial, and private sectors.
Proven Concept’s copywriters created a series of email campaigns that were tailored to ILUX’s target audience. The campaigns were designed to educate potential customers about the benefits of LED lighting and encourage them to contact ILUX for more information.
Proven Concept segmented ILUX’s email list based on factors such as industry, company size, and job title. This allowed them to send targeted emails to each segment, which increased the open and click-through rates of the campaigns.
Proven Concept used A/B testing to experiment with different subject lines, email content, and call-to-actions. This helped them to optimize the campaigns and achieve the best possible results.
Proven Concept provided ILUX with real-time reporting on the performance of the campaigns. This allowed ILUX to see what was working well and what needed to be improved.
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