Google In-Market Audiences List Complete List (2020)
-
Paul Clarke
- August 13, 2020
Facebook
Twitter
LinkedIn
Email
Here’s what you’ll learn:
- What are Google in market audiences?
-
How does Google build in market audiences?
-
Why use Google in market audiences?
- The complete list of Google in market audiences
Approximate reading time: 6 minutes
What are Google in market audiences?
Google In-Market audiences represent a collection of people that Google deems to be ‘in the market’ or in other words, demonstrating buyer characteristics based on their recent behaviours.
No matter who you are and what you’re selling, you’ll agree that saving money and speeding up new customer acquisition is a great thing. And when you couple those benefits with stronger lifetime customer values, its no wonder that Google’s In-Market Audiences have taken the PPC world by storm.
How does Google build in market audiences?
In-market audiences allow advertisers to set up their Google Ads campaigns to reach people who are further down the funnel and ready to make a purchase. Specifically by connecting ads to customers who are actively researching or comparing products and services across the Google Display Network, through:
– The keywords they searched
– The websites they visited
– How they behaved on those websites
– Including conversions submitted on websites within the In-Market industry
How use Google in market audiences?
Key Stats
481
Number of different in market audiences
18
Number of different in market categories
16%
Average Cost Per Acquisition (CPA) reduction (compared to placement advertising)
70%
Estimated va
Why Would Anyone Not Want to Use Google In Market Audiences?
It’s a good question. And in fact there is a valid answer.
Through scores of campaigns targeting In-Market audiences, we’ve seen that not all users within the audiences are prospects. Of course, a certain proportion will be suppliers within the market performing competitive research on their peers. And another portion will be salesmen from other industries trying to sell in to that In-market industry. So it shouldn’t be assumed that 100% of the users within In-Market audiences are hot prospects about to make an order.
That said, we’ve found the quality of these audiences to present a high ratio of prospects. And given the attractive low costs per clicks available on the display network compared to search campaigns, In-Market advertising on Display is a tactic we’ve used to build many prolific campaigns generating in excess of 1,000 conversions per month, at a cost per acquisition (CPA) that makes search CPA look like a joke.
The Complete List of Google In Market Audiences & Categories
- Activewear
- Costumes
Formal Wear
- Bridal Wear
- Suits & Business Attire
- Handbags
Jewellery & Watches
- Fine Jewellery
- Watches
- Wedding & Engagement Rings
- Lingerie
- Luggage
- Men’s Apparel
- Outerwear
Shoes
- Athletic Shoes
- Boots
- Dress Shoes
- Swimwear
- Wallets, Briefcases & Leather Goods
- Women’s Apparel
Auto Parts & Accessories
- Auto Exterior Parts & Accessories
- Auto Interior Parts & Accessories
- Automotive Electronic Components
- Car Batteries
- Car Brakes
- Engine & Transmission
- High Performance & Aftermarket Auto Parts
- Wheels & Tires
Auto Repair & Maintenance
- Brake & Service Repair
- Collision & Auto Body Repair
- Glass Repair & Replacement
- Oil Changes
- Transmission Repair
Motor Vehicles
- Motor Vehicles (New)
- Motor Vehicles (Used)
- Motor Vehicles by Brand
- Acura
- Alfa Romeo
- Audi
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Citroën
- Dodge
- Fiat
- Ford
- GMC
- Honda
- Hyundai
- Infiniti
- Isuzu
- Jaguar
- Jeep
- Kia
- Land Rover
- Lexus
- Lincoln
- Maserati
- Mazda
- Mercedes-Benz
- Mini
- Mitsubishi
- Nissan
- Peugeot
- Porsche
- Ram Trucks
- Renault
- SEAT
- Scion
- Subaru
- Suzuki
- Tesla Motors
- Toyota
- Vauxhall-Opel
- Volkswagen
- Volvo
Motor Vehicles by Type
- Classic Vehicles
- Compact Cars
- Compact Cars (New)
- Compact Cars (Used)
- Convertibles
- Convertibles (New)
- Convertibles (Used)
- Coupes
- Coupes (New)
- Coupes (Used)
- Crossovers
- Crossovers (New)
- Crossovers (Used)
- Diesel Vehicles
- Diesel Vehicles (New)
- Diesel Vehicles (Used)
- Hatchbacks
- Hatchbacks (New)
- Hatchbacks (Used)
- Hybrid & Alternative Vehicles
- Hybrid & Alternative Vehicles (New)
- Hybrid & Alternative Vehicles (Used)
- Luxury Vehicles
- Luxury Vehicles (New)
- Luxury Vehicles (Used)
- Microcars & Subcompacts
- Microcars & Subcompacts (New)
- Microcars & Subcompacts (Used)
- Motorcycles
- Motorcycles (New)
- Motorcycles (Used)
- Off-Road Vehicles
- Off-Road Vehicles (New)
- Off-Road Vehicles (Used)
- Pickup Trucks
- Pickup Trucks (New)
- Pickup Trucks (Used)
- SUVs
- SUVs (New)
- SUVs (Used)
- Scooters & Mopeds
- Scooters & Mopeds (New)
- Scooters & Mopeds (Used)
- Sedans
- Sedans (New)
- Sedans (Used)
- Sports Cars
- Sports Cars (New)
- Sports Cars (Used)
- Station Wagons
- Station Wagons (New)
- Station Wagons (Used)
- Vans & Minivans
- Vans & Minivans (New)
- Vans & Minivans (Used)
- Vehicles (Other)
- Bicycles & Accessories
- Boats & Watercraft
- Campers & RV’s
- Commercial Vehicles
- Baby & Children’s Apparel
- Baby & Toddler Apparel
- Children’s Apparel
- Baby & Toddler Apparel
- Children’s Apparel
- Child Car Seats
- Childcare & Education
- Child Car Seats
- Childcare & Education
- Childcare
- Early Childhood Education
- Childcare
- Early Childhood Education
- Diapers & Baby Hygiene Products
- Infant & Toddler Feeding
- Diapers & Baby Hygiene Products
- Infant & Toddler Feeding
- Infant Feeding Supplies
- Toddler Meals
- Infant Feeding Supplies
- Toddler Meals
- Strollers & Baby Carriages
- Toys & Games
- Strollers & Baby Carriages
- Toys & Games
Bath & Body Products
Hair Care Products
Makeup & Cosmetics
Perfumes & Fragrances
Skin Care Products
Spas & Beauty Services
Tanning & Sun Care Products
- Advertising & Marketing Services
- SEO & SEM Services
- Business Financial Services
- Business Printing & Document Services
- Business Technology
- Enterprise & Software
- CRM Solutions
- Collaboration & Conferencing Tools
- ERP Solutions
- Helpdesk & Customer Support Solutions
- Network Systems & Services
- Hosted Data & Cloud Storage
- Network & Enterprise Security
- Network Equipment & Virtualisation
- Network Management
- Web Services
- Domain Registration
- Web Design & Development
- Web Hosting
- Corporate Event Planning
- Office Supplies
- Office Furniture
- Payment Processing & Merchant Services
- Payroll Services
- Staffing & Recruitment Services
Computer Accessories & Components
- Computer Monitors
- Memory & Storage
Computers
- Desktop Computers
- Laptops & Notebooks
- Tablets & Ultraportable Devices
- Audio
- Pro Musician & DJ Equipment
- Speakers
- Stereo Systems
- Camcorders
- Cameras
- Camera Lenses
- Digital SLRs
- Game Consoles
- Nintendo Consoles
- Sony PlayStation
- Xbox
- Home Theatre Systems
- Mobile Phones
- Televisions
- Foreign Language Study
- Post-Secondary Education
- Art & Design Education
- Business Education
- Cosmetology Education & Training
- Technology Education
- Primary & Secondary Schools (K-12)
- Study Abroad Programmes
- Test Preparation & Tutoring
- Accounting & Finance Jobs
- Career Consulting Services
- Clerical & Administrative Jobs
- Education Jobs
- Executive & Management Jobs
- Government & Public Sector Jobs
- Health & Medical Jobs
- IT & Technical Jobs
- Internships
- Legal Jobs
- Resumes & Portfolios
- Retail Jobs
- Sales & Marketing Jobs
- Temporary & Seasonal Jobs
- Concert & Music Festival Tickets
- Performing Arts Tickets
- Sports Tickets
Banking Services
- Debit & Checking Services
- Savings Accounts
Credit & Lending
- Auto Loans
- Business Loans
- Credit Cards
- Credit Reports & Monitoring Services
- Mortgage
- Home Equity Loans
- Home Purchase Loans
- Mortgage Refinancing
- Personal Loans
- Student Loans
Financial Planning
- Estate Planning
- Retirement Planning
Insurance
- Auto Insurance
- Health Insurance
- Home Insurance
- Life Insurance
- Travel Insurance
Investment
- Investment Services
Tax
- Tax Services
- Flowers
- Gift Baskets
Holiday & Seasonal Items
- Christmas Items & Decor
- Halloween Items & Decor
- Valentine’s Day Items & Decor
Party Supplies & Planning
- Event Planning Services
- Party Supplies
Personalized Gifts
Photo & Video Services
- Event Photographers & Studios
- Photo Printing Services
- Wedding Planning
Home & Garden Services
- Architectural Services
- Carpet Installation
- Door & Window Installation
- Electrician Services
- Flooring Services
- General Contracting & Remodelling Services
- Home Cleaning Services
- Home Inspection Services
- Interior Design & Decorating Services
- Landscape Design
- Locksmith Services
- Painting Services
- Pest Control Services
- Plumbing Services
- Roofing Services
Home Appliances
- Cooking Ranges & Stoves
- Dishwashers
- Microwaves
- Refrigerators
Small Appliances
- Coffee & Espresso Makers
- Juicers & Blenders
- Mixers
- Vacuums
- Washers & Dryers
Home Decor
- Curtains & Window Treatments
- Fireplaces
- Lights & Fixtures
- Rugs & Carpets
- Home Furnishings
- Bedroom
- Home Office
- Home Storage & Shelving
- Kitchen & Dining Room
- Living Room
- Nursery
Home Improvement
- Flooring
- Kitchen & Bathroom Cabinets
- Kitchen & Bathroom Counters
- Paint
- Plumbing Fixtures
- Tools
Home Security
Outdoor Items
- BBQ’s & Grills
- Garden & Outdoor Furniture
- Lawn Mowers
- Pools & Spas
Real Estate
- Commercial Properties
- Commercial Properties (For Rent)
- Commercial Properties (For Sale)
- Moving & Relocation
- Residential Properties
- Residential Properties (For Rent)
- Residential Properties (For Sale)
- Commercial Properties
- Antivirus & Security Software
- Audio & Music Software
- Business & Productivity Software
- Design Software
- Drawing & Animation
- Photo Software
- Tax & Accounting Software
- Video Software
Fitness Products & Services
- Exercise Equipment
- Fitness Classes & Personal Training Services
- Gyms & Athletic Clubs
Outdoor Recreational Equipment
- Camping & Hiking Equipment
- Fishing Equipment
Sporting Goods
- Golf Equipment
- Winter Sports Equipment & Accessories
- Cable & Satellite TV Providers
- Internet Service Providers
- Mobile Phone Service Providers
- Air Travel
- Bus & Rail Travel
- Car Rental
- Cruises
- Hotels & Accommodations
- Vacation Rentals
- Trips by Destination
- Trips to Asia-Pacific
- Trips to Australia
- Trips to Melbourne
- Trips to Sydney
- Trips to China
- Trips to Beijing
- Trips to Shanghai
- Trips to Hong Kong
- Trips to India
- Trips to Indonesia
- Trips to Bali
- Trips to Japan
- Trips to Fukuoka
- Trips to Kyoto-Osaka-Kobe
- Trips to Nagoya
- Trips to Tokyo
- Trips to Malaysia
- Trips to New Zealand
- Trips to Seoul
- Trips to Singapore
- Trips to Taipei
- Trips to Thailand
- Trips to Bangkok
- Trips to Vietnam
- Trips to the Philippines
- Trips to Australia
- Trips to Europe
- Trips to Amsterdam
- Trips to Croatia
- Trips to France
- Trips to Paris
- Trips to Germany
- Trips to Berlin
- Trips to Frankfurt
- Trips to Greece
- Trips to Ireland
- Trips to Italy
- Trips to Rome
- Trips to Moscow
- Trips to Prague
- Trips to Spain
- Trips to Barcelona
- Trips to Madrid
- Trips to the Canary Islands
- Trips to Turkey
- Trips to the UK
- Trips to London, UK
- Trips to Latin America
- Trips to Brazil
- Trips to Rio de Janeiro
- Trips to São Paulo
- Trips to Buenos Aires
- Trips to Costa Rica
- Trips to Mexico
- Trips to the Caribbean
- Trips to Brazil
- Trips to North America
- Trips to Canada
- Trips to Montreal
- Trips to Toronto
- Trips to Vancouver
- Trips to the US
- Trips to Atlanta
- Trips to Austin
- Trips to Boston
- Trips to California
- Trips to Los Angles
- Trips to Orange County, CA
- Trips to San Diego
- Trips to San Francisco Bay Area
- Trips to Charlotte
- Trips to Chicago
- Trips to Dallas-Fort Worth
- Trips to Denver
- Trips to Detroit
- Trips to Florida
- Trips to Fort Lauderdale
- Trips to Miami
- Trips to Orlando
- Trips to Tampa Bay Area
- Trips to Hawaii
- Trips to Houston
- Trips to Las Vegas
- Trips to Minneapolis-Saint Paul
- Trips to Myrtle Beach & Grand Strand
- Trips to Nashville
- Trips to New Orleans
- Trips to New York City
- Trips to Philadelphia
- Trips to Phoenix
- Trips to Portland, OR
- Trips to Salt Lake City
- Trips to San Antonio
- Trips to Seattle
- Trips to St. Louis
- Trips to Washington, D.C.
- Trips to Canada
- Trips to the Middle East & Africa
- Trips to Egypt
- Trips to Israel
- Trips to Morocco
- Trips to South Africa
- Trips to the United Arab Emirates
- Trips to Asia-Pacific
How to apply In-Market Audiences to your campaigns?
In-Market audiences can be applied to any Google Ads campaign type by clicking Audiences in the campaign and selecting the audience to apply.
Conclusion
Google Ads In-Market audiences are absolutely a fantastic way to generate high quality leads and prize prospects away from your competitors, including those generated through search engine optimisation. As we’ve outlined, they do come with some considerations but we find the potential is huge with significantly lower cost per acquisition (CPA) metrics compared to Google Search campaigns and Facebook Ads.
Share this post
Facebook
Twitter
LinkedIn
Email
Author
Paul Clarke
Before forming Proven Concept in 2012, Paul gained several years experience as an executive in online user behaviour analytics and conversion optimisation. His experience provided a solid background for the formation of Proven Concept, which was originally started as a digital marketing agency. As time progressed, Paul and his team developed a keener preference for paid advertising and particularly Google Ads. In 2019, Paul was invited by Google to become a contributor to the Google Ads Beta Testing programme.
Other Posts
Marketing Services
Looking for an award-winning marketing agency that Guarantees results? You’re in the right place!
Here’s some of the marketing services we can provide to help your business grow.
