Step 1
Consultation
Understanding your needs
Presenting our services
Discussing target audience
Pricing & timelines
Step 2
Proposal
Confirming your objectives
Presenting our proposal
Covering questions
Agreeing campaign plan & timelines
Step 3
Setup
Configuring domain and mailbox
Arranging target audiences
Generating email copy
Signing off campaign launch
Step 4
Domain warming
Low to moderate send rates
Gradually increasing
Building positive reputation with ESPs
Supporting best deliverability & performance
Some leads expected
Step 5
Full-sending
30-day pilot
Optimum send rates & deliverability
Maximum leads generated
Weekly reporting
Step 6
Review
End-of-pilot review
Leads and CPA analysis
Campaign debriefing
Until you begin receiving marketing qualified leads…