Maximising Open Rates: A Guide to Crafting Killer Email Subject Lines

Email subject lines are a critical factor in determining whether your email gets opened or not.​

With the average person receiving over 100 emails per day, capturing their attention is becoming increasingly challenging. ​

This guide provides some tips to help you create email subject lines that maximise open rates and drive engagement.

Why are Email Subject Lines so Important?

Your email subject line is the first thing that the recipient sees when they receive your email. It’s like the cover of a book or the headline of a news article. If it doesn’t grab their attention or pique their interest, they won’t bother to open it.

According to research, 47% of email recipients decide whether or not to open an email based on the subject line alone. Therefore, investing time and effort into crafting an attention-grabbing email subject line is essential to the success of your email marketing campaigns.

Keep it Short and Sweet

The ideal length for an email subject line is between 6 to 10 words or 50 characters. This is because most email clients truncate subject lines that exceed this limit. By keeping your subject line short and to the point, you can ensure that your message is fully displayed, and the recipient can read it at a glance.

When crafting your email subject line, it’s important to keep in mind that brevity is key. Here are some questions to consider when trying to keep your subject line short and sweet:

  • What is the most important information you want to convey in your email?
  • Can you condense your message into a few impactful words?
  • Is there unnecessary information that you can cut out of your subject line?

Additionally, here are some tips to keep in mind when trying to keep your subject line short and sweet:

  • Use strong action words or power words to convey your message concisely.
  • Avoid using filler words that don’t add value to your subject line.

Personalise Your Subject Line 

Personalisation is an effective way to make your emails more engaging and increase open rates. According to research, emails with personalised subject lines have a 26% higher open rate than those without. Keep personalisation relevant, respectful, and valuable to your audience.

Questions to consider when working on personalising your subject lines:

  • What are some best practices for personalisation? For example, avoid using a generic salutation like “Dear Valued Customer,” and ensure that the data you are using for personalisation is accurate and up-to-date.
  • How can you use personalisation beyond the subject line? Consider incorporating it in the email copy to create a more personalised experience for your audience.

Remember, personalisation should enhance the reader’s experience, be sure to keep it relevant, respectful, and valuable to your audience.

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Use Urgency and Scarcity

People are naturally drawn to things that are urgent or scarce. By using words like “limited time offer” or “exclusive deal,” you can create a sense of urgency and scarcity that encourages the recipient to take action. However, it’s important to ensure that your email content matches the urgency or scarcity promised in the subject line to avoid misleading your audience.

To effectively use urgency and scarcity in your subject lines, you should consider the following:

  • What is the offer or deal that you want to promote in your email? Make sure it’s something that is valuable to your audience and can’t easily be found elsewhere.
  • Is your email content in line with the urgency or scarcity promised in the subject line? Make sure the email content delivers on the promise of the subject line to avoid disappointing your audience and damaging their trust.

Ask a Question

Asking a question in your subject line is an effective way to pique the recipient’s curiosity and encourage them to open your email. Questions can also create an emotional response and help you connect with your audience on a more personal level. However, it’s important to make sure that your question is relevant to your email content and doesn’t come across as click-bait.

Some additional questions to consider when using a question in your subject line are:

  • What is the main message or point of your email and how can you frame it as a question?
  • Are you considering your audience’s perspective and ensuring that your question resonates with them?

Additionally, using a question in your subject line can also help you:

  • Convey a sense of empathy and understanding for your audience’s needs.
  • Build anticipation and excitement for the content of your email

Use Power Words

Power words are words that evoke strong emotions and reactions from the reader. By using power words in your subject line, you can create a sense of excitement, urgency, or curiosity that encourages the recipient to open your email.

A/B Test Your Subject Lines

A/B testing is the process of sending two different versions of an email to a small sample of your audience to determine which one performs better. By A/B testing your subject lines, you can get a better understanding of what resonates with your audience and use that information to improve your future email campaigns.

Be Clear and Specific

Your subject line should clearly and specifically convey what your email is about. Vague or misleading subject lines can lead to confusion and frustration, and ultimately harm your email open rates. Therefore, it’s essential to be clear and specific about the content of your email and ensure that your subject line accurately represents it.

When crafting your subject line, consider the following:

  • What is the main message of your email?
  • What action do you want the recipient to take?
  • What is the benefit of opening your email?

By answering these questions, you can create a subject line that accurately represents your email and entices the recipient to open it.

Statistics

Here are some stats that highlight the importance of crafting effective email subject lines:

  • Research shows that emails with personalised subject lines have a 26% higher open rate than those without.
  • According to a survey by Convince & Convert, 69% of email recipients mark emails as spam based solely on the subject line.
  • Campaign Monitor discovered that subject lines with the recipient’s first name had an average open rate of 26%.

These stats show that email subject lines are a critical component of email marketing, and crafting effective subject lines can have a significant impact on open rates and engagement. Personalisation, urgency, and specificity are some of the key factors that can help improve the effectiveness of email subject lines. It’s important to regularly test and analyse the performance of your subject lines to optimise your email marketing campaigns.

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Conclusion

In conclusion, crafting killer email subject lines is crucial for successful email marketing campaigns. By following these tips and continually experimenting with your subject lines, you can create emails that grab attention, pique interest, and entice the recipient to open and engage with your message. However, subject lines are only the first step; your email content must also be engaging and valuable.

At Proven Concept, we understand the importance of crafting effective email subject lines and creating engaging email content. Our team of experts can help you develop and implement an email marketing strategy that drives results for your business. Contact us today to learn more about how we can help you achieve your email marketing goals.

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