How we Target or Suppress Specific People or Companies in Email Campaign
Targeting and suppressing specific people or companies in email campaigns is a common practice in the world of email marketing.
There are several methods that can be used to achieve this, including traditional filters and more advanced techniques.
One of the most popular ways to target people is by contact or job title, such as managing director, or by company size or industry. However, sometimes customers may have a list of people (e.g 500) that they don’t want to be approached in the campaign, or conversely, they might have a list of “dream 500 contacts” that they want to be approached during the campaign.
Positively or Negatively Target or Suppress Contacts
To positively or negatively target or suppress specific contacts in an advertising campaign, a list of email addresses is required. This list is exported into a CSV file, which allows the company to import the sheet and append the fields. This allows the company to choose to put the contacts in a suppression stage or add them to a list, and then suppress that list from a campaign. This is a powerful feature that allows companies to tailor their advertising campaigns to specific individuals, and prevent unwanted messages from reaching certain contacts.
On the other hand, if a company wants to target specific contacts, the process is slightly different. They would need a list that includes the first name field of the contacts. Then, the first name field can be used as a merge tag, which makes the campaign more personalised and approachable by using the name of a person. This results in more effective communication and higher engagement rates as the messages are tailored to the recipients.
Companies
When it comes to targeting or suppressing specific companies in an advertising campaign, it is common for clients to provide a list of company names. However, this method is not always completely accurate as there may be multiple companies with the same name. The most reliable and accurate way to ensure that the correct company is being targeted or suppressed is by using the company’s domain. This is the preferred method of targeting or suppressing specific companies as it guarantees that the correct company is being targeted.
Domains
In this example, a company can use a feature that allows them to suppress specific domains from being targeted in their advertising campaign. This is achieved by first exporting a list of these domains to a CSV file. Once the list is exported, it can then be imported as a company list. This allows the company to positively or negatively target or suppress specific domains under the campaign activity. This feature is particularly helpful for companies that want to target people and companies based on specific filters.
However, it is also common for a customer to want to exclude a specific list of customers from being approached by the company. The method outlined in this example is how this can be achieved. The company can provide a list of 500 customers, for example, and specify that they should not be approached under any circumstances. This ensures that the company can tailor their advertising campaign to meet the specific needs and preferences of their customers.
Conclusion
In conclusion, targeting and suppressing specific people or companies in email campaigns is a powerful tool that can help businesses reach their desired audience and achieve their marketing goals. However, it’s important to keep in mind that these methods are not always 100% accurate, and that different techniques may be more effective depending on the specific campaign and audience. It’s also important to get a list of domains for companies to make it more accurate.
If you’re looking for more information about how to target or suppress contacts for your email campaign, get in touch today. Contact us here and we’ll be happy to assist you.
About the Author
Tegan Mayes
Tegan joined Proven Concept in 2022 after learning about marketing as a digital marketing apprentice. She then moved onto solely working as a marketing executive. Her experiences have developed her skills in copywriting and content design which ensure she has an established understanding when assisting with clients marketing needs.
