What is Bounce Rate and How To Lower Yours?
Bounce Rate Is The Percentage Of Single-Page Visits Or Visits In Which The Person Left Your Site From The Entrance (Landing) Page.
A high bounce rate generally indicates that there is something wrong with your website, such as poor design, irrelevant content, or slow loading speed.
Improving these factors will help keep people on your site longer and lower your bounce rate. There are a number of other factors that can influence your bounce rate as well, such as the type of website you have (a blog will typically have a higher bounce rate than an ecommerce site) and your target audience.
Why Your Website Bounce Rate is An Important Metric To Measure
The bounce rate is important because it gives you an idea of how well your website is performing. If you have a high bounce rate, it means that people are leaving your site without taking any action, which could mean that they didn’t find what they were looking for, or they found your site difficult to use. Either way, a high bounce rate is an indication that you need to make some changes to your website.
What Is Considered A ‘Good’ Bounce Rate?
This is a difficult question to answer because it depends on the type of website you have and your goals for the site. For example, if you have a blog, a bounce rate of 70% or higher is actually considered good because it means people are reading your content and then leaving. However, if you have an ecommerce site, a bounce rate of 70% or higher is not good because it means people are leaving without buying anything. Generally speaking, a bounce rate below 40% is considered good, but this can vary depending on your website and goals.
A Few Things You Can Do To Lower Your Bounce Rate
There are a number of ways to lower your bounce rate, and which ones you should use will depend on the reason why people are bouncing in the first place. For example, if people are bouncing because your site is slow, then you need to work on improving your loading speed. If people are bouncing because they can’t find what they’re looking for, then you need to work on making your site more user-friendly. In any case, there are a number of things you can do to lower your bounce rate and improve the overall performance of your website.
#1: Improve Your Loading Speed
One of the most common reasons for a high bounce rate is a slow loading speed. If your site takes too long to load, people will get frustrated and leave before they even have a chance to see what you have to offer. There are a number of ways to improve your loading speed, such as optimizing your images, using a content delivery network (CDN), and minifying your HTML, CSS, and JavaScript.
#2: Make Your Site More User-Friendly
Another common reason for a high bounce rate is a poor user experience. If people can’t find what they’re looking for on your site, or if they find your site difficult to use, they’ll bounce. There are a number of ways to make your site more user-friendly, such as improving your navigation, adding search functionality, and making sure your content is easy to read.
#3: Improve The Quality Of Your Content
If people are bouncing because they didn’t find your content relevant or interesting, then you need to work on improving the quality of your content. This means writing more targeted and relevant content, and making sure that your content is well-written and engaging.
#4: Make Sure Your Site Is Mobile-Friendly
In today’s world, it’s essential to have a mobile-friendly website. More and more people are using their smartphones and tablets to browse the web, so if your site isn’t optimized for mobile, you’re likely to see a high bounce rate. There are a number of ways to make your site mobile-friendly, such as using responsive design, or creating a separate mobile version of your site.
#5: Use Pop-Ups Sparingly
Pop-ups can be annoying, and if they’re not used carefully, they can quickly increase your bounce rate. If you’re going to use pop-ups on your site, make sure they’re relevant and targeted to your audience, and that they don’t interfere with the user experience.
#6: Set Up Google Analytics Tracking
See where people are coming from and what pages they’re landing on with google analytics. Measure how and where people interact with your site so you can improve areas that aren’t as successful. By taking these steps, you can lower your bounce rate and improve the overall experience for your website visitors.
Bounce Rate Vs Exit Rate
It’s important to understand the difference between bounce rate and exit rate. Bounce rate is the percentage of visitors who leave your site after viewing only one page. Exit rate, on the other hand, is the percentage of visitors who leave your site from a specific page. For example, let’s say you have a website with 100 visitors. Of those 100 visitors, 50 view only one page and then leave. This means your bounce rate is 50%. Now, let’s say of those 100 visitors, 10 visit your pricing page and then leave. This means your exit rate from the pricing page is 10%.
While bounce rate is a good metric to keep an eye on, it’s not the only metric you should be concerned with. If you have a high bounce rate, it’s important to look at your exit rates as well to get a complete picture of what’s going on with your website.
Conclusion
So, what is a good bounce rate? Well, that depends on your website and industry. However, as a general rule of thumb, you want your bounce rate to be below 50%. If it’s higher than that, there are steps you can take to lower it. And remember, Bounce Rate VS Exit Rate – they both matter! Measuring and tracking your website’s bounce rate is an important part of understanding how well your site is performing and where you may need to make some changes.
About the Author
Tegan Mayes
Tegan joined Proven Concept in 2022 after learning about marketing as a digital marketing apprentice. She then moved onto solely working as a marketing executive. Her experiences have developed her skills in copywriting and content design which ensure she has an established understanding when assisting with clients marketing needs.
